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Interesting Quotes On Marketing
"Advertising isn't a science. It's
persuasion. And persuasion is an art."
Bill Bernbach
"If advertisers spent the same amount of
money on improving their products as they do on advertising
then they wouldn't have to advertise them."
Will Rogers
"Customers buy for their reasons, not
yours."
Orvel Ray Wilson
Real
World Marketing Tactics". I hope you enjoy it
and leave with more knowledge than when you arrived.
Tip Of The Day
A Web Copywriting Tip by Nick Usborne
I have a bad
habit as a writer. I think it stems from my
years writing direct mail.
All too often I
begin a new sentence or paragraph with the word
"And". I also use connecting phrases like, "In
other words..."
This probably
worked well for me in my days of writing direct
mail letters. One of the key skills with direct
mail is to keep the flow going, at any cost.
Using connecting words and phrases between
paragraphs can help.
The same must
be true online, to some degree. But I find in my
online writing, when I come back to a piece
after letting it sit for a few hours, those
connecting phrases jump out at me and feel
wrong.
So I do some
quick editing and find that my second draft is
almost always sharper and more direct.
That's my bad
habit. What's yours?
In particular,
look at the words you use at the beginning of
sentences and paragraphs.
If you use
connecting phrases, do they help? Are they
relevant? Or do they actually slow the reader
down?
Remember, by
their nature, connecting phrases are generic.
You are adding
some padding to the beginning of the sentence.
Is there a more
direct and specific way to start that sentence?
http://excessvoice.com/web-copywriting-tip70.htm
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Productivity
A self help guide on how to
write direct email ad and includes response rates and sales
generated. |
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Type |
Pages |
Cost |
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Downloadable ebook |
215 |
$19 |
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You Are Visitor
In
This Issue:
-
Featured Article:
"Don't Just Brand Your Business, Brand Yourself"
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Featured Article:
"The Elements of a Strong Logo"
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Tips:
"Be Careful How You Start Your Sentences"
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Productivity:
"Tools Of The Trade"
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Don't Just Brand Your Business, Brand Yourself
by Barbara Gabogrecan
This title means what it says...don't just brand your business, but brand yourself! 'You are your business' -especially in the Micro and HBB sector. It is very important for potential clients to trust you as well as your business. So put some energy into branding yourself, as well as your business.
Have a personal plan for branding yourself and keep it updated. Log your goals and put them to a time frame. Be specific. This type of action plan is very important if you really want to see results.
Promote yourself strongly. When someone asks 'what do you do' - have a verbal logo ready! This is an important part of branding yourself and your product; particularly if you are in the service industry.
Start with a negative e.g. define the problem; and conclude with a positive e.g. offer a solution; and point out your unique point of difference. An example of a good verbal logo is:- "Most Micro and HBB operators struggle with marketing tactics to help their business grow. Together, with the operators, I develop practical, simple marketing strategies that are both affordable and effective."
How do you present yourself? You do not have to be a 'glamorous chick' or a 'handsome hunk of ham' - but you do need to have a visual signature as part of your personal brand.
The way you look can be repeated and recognised. Wear a hat and have become known for that (as has Molly Meldrum); wear some outrageous jewellery or a bow tie -dare to be different!
Your brand should play on your personality characteristics. One of these characteristics should be the ability to show your passion. If you really do believe in a certain behaviour or belief - that will show in everything you do.
Have a philosophy of 'what can I do for you?' rather than 'what's in it for me' and constantly think of how to put that into action. Others notice this and comment on it. It helps set you apart from competitors.
And just how important is it to be always thinking of others? So, so, very important! Those hand-written notes, prompt email or phone follow ups, can set you aside from most, as it seems to be a forgotten art of etiquette by many. If networking is important to you (and I hope it is) these thoughtful acts will build and strengthen the relationships that you are trying to build.
Your brand needs to come to the fore when networking. Targeted networking can be much more successful than accidental networking. Make contact with those who are of interest to you and stay in touch with them.
Choose those that you can help and those that can help you. Remember the philosophy 'what can I do for you?' ...well, by helping others become successful, you will be building a network of positive, supportive people who will help you when you need and ask for it.
Strengthen your brand by recognising what you are good at, and then build on it. Don't waste time trying to improve on skills that you do not have well established...that will only hold you back from developing and growing the skills you do have. To be known as an expert in your field will strengthen your brand's position in the community.
Once you have positioned yourself as an expert the media can do much to further promote you, as you become the person they will contact for comments.
Write articles, e-books and online newsletters. You will soon become well known within your niche. Undertake speaking engagements for community groups, council networking groups and any other business groups you can find.
Keep developing and distributing interesting media releases to enhance the 'word of mouth' promotion, by making it sizzle! You need to be HOT!
To help build your brand, choose a charity or association that you feel passionate about....the more you enjoy what you are doing, the stronger your brand will become. To enable you to put more time into developing your brand, make sure you have others to do some of the more menial tasks to keep your operation going, allowing you to concentrate on what you do best.
Barbara Gabogrecan is a renowned artist and author and spends her time supporting the Micro and Home Based Business operators.
www.micronavigator.com.au
A free e-book 'The Power of Targeted Networking'
http://www.micronavigator.com.au/EmailForm/1194306048851-9110/
Article Source: ArticleRich.com
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The Elements of a Strong Logo
by charen smith
They come in so many different shapes and styles. Just think for a moment about how many companies have a logo for their brand? I’m sure you can name enough to cover all ten fingers in the span of a few seconds.
No matter where you go there are logos everywhere, and with this massive number comes countless different varieties. And yet, all of them have a few basic elements in common. At least, all the successful ones do, and in order to make your logo work, you need to know why all of the others have done such a great job at establishing a company.
First, and by far most importantly of all, you need to make a memorable design. Not that simple, is it? How do make a memorable design?
Keep things basic. Take a moment to look at some of those logos you know of. Car logos are a prime example because every car has one embedded on it. What do all these logos have in common? Each of them has a very simple look, usually made from only a few lines or a single image, and that’s all.
This simplicity helps a person to easily remember what the logo looks like. It also makes your logo immediately recognizable. A complicated image won’t be as easy to spot as a sleek, simple design.
A great logo is also something that can be altered to fit anything it needs to. After all, you should be sure to put your logo on everything you can, including your color printing, your building, and any free items you might want to hand out.
Next comes coloring. There are a lot of logos that have a specific color theme, but something to note is that the color shouldn’t be necessary for the logo to be effective. What does this mean?
Take the Target logo as an example. The logo is simple and reflects the name of the company: it’s a mini bulls eye. Now, the typical color scheme is solid red, but if you alter the color, such as make it blue, it doesn’t take anything away from the logo itself. It remains an easily recognizable bulls eye. The same goes for Microsoft’s windows logo. While it’s given multiple colors, even if you look at it in black and white you can still recognize the logo and the company.
Design your logo without any color in mind, and get an image that works great no matter what color it is. That way if you’re using color printing you can be sure to put on a colorful logo and if you’re using plain printing your logo will still work in black and white.
As simple as most logos are, that doesn’t mean they’re easy to design. Sometimes the simplistic things can be the hardest to get right, but if you know what makes a logo great, you’ll be on the right track to make a memorable one for your company’s image.
For comments and inquiries about the article visit: Color Printing
Article Source: ArticleRich.com
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